5 Tips for Creating a Direct Mail Letter

When constructing a direct mail letter, it is important to make your design attractive and catchy enough to grab your viewers' attention while being sure to prominently display all important information like your company's web address, phone number or driving directions. Read these 5 tips to help improve your direct mail campaign and increase conversions.

1. Include personalized VIP website links (e.g. CharlesNichols.EcoMail.com.) Once clicked, the viewer arrives at a website with his or her name displayed prominently. These links are also known as PURLs short for Personalized URLs and can increase leads by up to 5%. Setting up a personalized web system yourself can be complicated and time consuming and therefore, I'd recommend going with a company like EasyPurl - Note: I have not personally used this company but I would encourage all readers to try their free demo or Google "PURL" for other alternatives.

2. If you market to local customers, make sure to include easy driving directions. You need to make sure that people can find you without problems. A printed Google Map showing your company's location is a good idea especially if you end up with extra space to fill.

3. Use easy to read font. Fancy fonts might seem more attractive but the most important part of your mailing is to effectively convey a message.

4. Include coupons that can be used online. With the economy the way it is, a 20% off coupon will get people's attention. Coupons serve a dual purpose by enabling marketers to track the effectiveness of a campaign by comparing coupon redemption between campaigns. If you sell your products or services online, coupon codes are especially easy to integrate into payment processing services like Google Checkout.

5. Create a Twitter account and direct your viewers to visit it. Twitter is a rising star in the marketing world and allows users to share pertinent updates with other twitter users. Here is an article detailing Dell's effective use of Twitter as a marketing tool. You can visit our Twitter page at Twitter.com/ecomail